FruitSmart has identified rising demand for fruit juice and botanical combinations as a major new trend in the healthy beverage space, and will highlight its capability to blend them at Natural Products Expo West, March 8-10, 2023.

Kyowa Hakko USA is excited to announce the launch of CENTR Enhanced sparkling water, a functional beverage with a blend of nootropic and adaptogenic ingredients that includes its Cognizin® citicoline.

Prepared Foods talks all things sugar reduction—from ingredients to formulation strategies—with Lindsay Wisener.

I.C.E. Labs, short for Innovate, Create and Enjoy, will maximize Talking Rain Beverage Company's ability to test products more efficiently on a smaller scale, generating consumer response over a six to nine-month basis. 

Without giving away too much of the content, here are some of the hottest trends you should be paying attention to if you plan on launching a food, beverage, or supplement in the next five years.

Provenance, functional ingredients, clean-labels, and tropical flavors are among the trends that iTi Tropicals expects to see throughout 2023.   

Taste remains the top driver when it comes to food and beverage choices and in the coming year consumers will be motivated by simplicity, sustainability and meeting their nutrition goals.

Available in three varieties — Lost In The Mango (sweet mango with rich and aromatic flavors), Forbidden Pineapple (tangy pineapple tinged with tropical tones) and Ripe With Passionfruit (tart passionfruit with a hint of botanicals) — Roxie contains no alcohol and checks in at 90 calories per 12oz serving.

Osage Food Products’ new SolvPro™ Vegan Plant Protein Blends combine different plant proteins and deliver targeted nutritional and functional properties for a wide range of end-use applications. The SolvPro™ product line currently has six SKUs. Each delivers a protein digestibility corrected amino acid score (PDCAAS) of 1.0 and offering different functionalities and benefits.  

STARRY, using the tag line, "STARRY Hits Different," brings a new lemon lime flavor to the mix for a consumer who is purportedly optimistic about the future, bringing a sense of daily irreverence.