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Home » Topics » Better for You

Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

Weight Management

The foods and nutrients eaten impact one's weight and satiety.

Industry Innovations

Product of the Month

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ARTICLES

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Brightseed: Gut Health

Plant compounds in hemp hull play a role in maintaining a healthy gut
February 16, 2023

Brightseed announced preclinical data in the peer-reviewed Journal of Food Bioactives showing that two bioactive compounds found in hemp hulls, N-trans caffeoyltyramine (NCT) and N-trans feruloyltyramine (NFT), have potential to support gut barrier function.


Read More
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FruitSmart: Where Fruit Meets Botanical Function

FruitSmart identifies fruit juice, botanical combinations as a trend
February 16, 2023

FruitSmart has identified rising demand for fruit juice and botanical combinations as a major new trend in the healthy beverage space, and will highlight its capability to blend them at Natural Products Expo West, March 8-10, 2023.


Read More
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Kyowa Hakko: NEXTY Award Finalist

Kyowa Hakko celebrates launch of CENTR enhanced functional sparkling water featuring Cognizin® Citicoline
February 16, 2023

Kyowa Hakko USA is excited to announce the launch of CENTR Enhanced sparkling water, a functional beverage with a blend of nootropic and adaptogenic ingredients that includes its Cognizin® citicoline.


Read More
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Tattooed Chef Oat Butter Bars

Nutritious bars combine plant-based pea protein with the power of vitamin D and adaptogens, including ashwagandha, holy basil and reishi
February 15, 2023

Each Non-GMO Project Verified Oat Butter Bar contains 12-14g of plant-based pea protein, no added sugars, no soy, and no gluten. They are available in four flavors.


Read More
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Garden of Life Organic Creamy Protein with Oatmilk

Available in Vanilla Cookie and Chocolate Brownie flavors, the new Organic Creamy Protein with Oatmilk is high in protein, has minimal net carbs and contains no added sugar
February 15, 2023

Available in Vanilla Cookie and Chocolate Brownie flavors, the new Organic Creamy Protein with Oatmilk is high in protein, has minimal net carbs and contains no added sugar, providing clean nutrition.


Read More
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GNC PRIME Energy Drinks

The new drinks are available in flavors such as Lemon Lime, Orange Mango, Tropical Punch, Blue Raspberry, and Strawberry Watermelon
February 8, 2023

Packed with ingredients to support next-level energy, these on-the-go beverages are vegan-friendly, contain zero sugars, 200mg Caffeine, 300mg Electrolytes, and only 10 calories.


Read More
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7-Eleven Vitaminwater Zero Sugar LOOK Slurpee

Convenience store chain offers customers a way to access vitamins in commonly consumed beverages
February 8, 2023

A blend of blueberry and hibiscus flavors, this frozen drink promises to pack a floral and fruity punch.


Read More
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Sweet Dreams Cereal with Healthy Ingredients for Nighttime Routines

The new cereal is made with whole grains, and an herbal blend containing lavender and chamomile
February 1, 2023

This cereal provides an excellent source of vitamin E to help protect nervous systems, and incudes curated vitamins and minerals like Zinc, Folic Acid and B vitamins to support natural melatonin production.


Read More
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Four New ZOA Energy Varieties

ZOA Energy looks to "Fuel Something Bigger" with new brand campaign, visual identity, new flavor rollout and product enhancements
February 1, 2023

The new can identity, designed by R/GA, features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce.


Read More
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Vitalura Labs Protein Powder

The new product contains 25g of protein in each serving, with no additional calories from sugar
January 25, 2023

Available in Vanilla and Chocolate Gelato, Vitalura Labs Plant Based Protein powder provides 25g of protein in each serving, with no additional calories from sugar.


Read More
More Articles Tagged with 'Better for You'

IMAGE GALLERIES

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Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

EVENTS

Webinar

9/14/22 to 9/14/23
Contact: Meg M.

Sensational Snacking: Differentiate ‘Better for You’ Snacks With Natural Colors

ON DEMAND: This webinar will give you an in-depth look at how to choose the right color for your product and process.

Read More
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

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  • Assorted Middle Eastern and Arabic Dishes
    Sponsored byT. Hasegawa, USA

    From Attar to Za’atar – Exploring the World of Middle Eastern Flavors

  • Mango Recipes
    Sponsored byNational Mango Board

    Just add mango to the menu!

Popular Stories

Prepared Foods Favorite Product Poll

Favorite Products: January 2023

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Five Foodservice Trends for 2023

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Culinologists Meet Challenges of Bringing Plant-Based Product Development to the Next Level

Sustainable Chocolate Webinar

Events

February 23, 2023

Cognitive Support: The New Frontier of Well-Being

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

March 30, 2023

Plant-Based Foods + Beverages: What’s New? What’s Next?

Remember a child’s kaleidoscope? You put your eye to a cylinder fitted inside with angled mirrors and—as soon as you twist the end of the cylinder—there’s a changing pattern with the shifting of small pieces of colored glass. That’s also something of an apt description for the plant-based food and beverage market, which continues to capture attention as it grows and shifts.

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Accelerating New Food Product Design and Development, 2nd Edition

Accelerating New Food Product Design and Development, 2nd Edition

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